I was asked to make a series of network identification spots which aired during commercial breaks on the Viceland TV network. The objective was to give a more human, illustrative quality to the utilitarian feel of Viceland’s branding. Each spot is meant to disrupt the bombast of a commercial break with a quiet moment and minimalistic illustration style that makes the viewer question if they’re even watching a commercial anymore.The animations were made with After effects, cinema 4d, and cell animation to create a unique black and white illustration style.